About Popcoach
Built for the modern fitness industry. By coaches, for the fitness community.
What We're Building
Popcoach is infrastructure for real-world fitness. A platform where people can discover and book services and events from independent fitness professionals. And where coaches can run their business with less admin and more ownership.
Our Why
Popcoach exists to support the people who make fitness possible and the people who rely on it.
- Fitness should meet people where they are: Homes, offices, vacations, events, and community spaces
- Booking should be easy: Finding and scheduling a coach shouldn't require multiple apps or messages
- Coaches deserve ownership: Tools that allow coaches to promote services and grow independently
- Livable pay matters: Coaches should be paid fairly for their time, energy, and expertise
- Built for the future of fitness: A system designed for today's on-demand, experience-driven fitness industry
Our Mission
To build the #1 coach-led platform for booking high-quality fitness professionals. Making it easy for anyone to find, book, and enjoy great fitness experiences anywhere.
We strive to create:
- A booking experience as simple as booking a ride or a stay
- One centralized platform and account to replace fragmented registration links
- Transparent pricing, availability, and coach information
- More earning power and brand ownership for coaches
Our Approach
We're building this platform with coaches. Not around them.
- Coach-first design: profiles that highlight expertise, style, and experience
- Transparency: clear pricing, availability, credentials, and reviews
- Ease of use: one app, one marketplace, one booking flow
- Flexibility: sessions, events, pop-ups, private groups, and on-demand experiences
- Trust: verified coaches and a reliable, standardized booking experience
This isn't another fitness app.
It's infrastructure for the modern fitness industry.
About the Founder
Like many, my journey did not start in fitness.
I spent most of my career in healthcare IT, solving complex systems problems and working alongside doctors and practices. Over time, though, I began to feel disconnected from the industry. I saw burnout up close. I saw revenue prioritized over patient care. The people responsible for keeping others healthy were often not practicing what they preached.
That stayed with me.
Around the same time, I made a personal shift. I moved from Chicago to Tampa to step away from a party-centric lifestyle and rebuild my life around health, wellness, and being outdoors. While still working full-time in healthcare IT, I picked up part-time roles at boutique studios including Orangetheory and Barry's, and eventually began coaching at [solidcore]. One thing about me: I love a side quest.
Fitness quickly became central to my life.
My mindset completely shifted. I became convinced that one of the most impactful things people can do for their long-term health is prioritize preventative care through consistent movement and strength. Long before they ever require medical intervention.
But as I spent more time coaching, another issue became impossible to ignore.
Despite the value fitness professionals provide, most are not paid a livable wage for their time, energy, and expertise. Income is inconsistent. Schedules are demanding. Opportunities are often tied to studios or gyms. Coaches have little ownership over their work and no universally recognized platform to independently promote their services.
At the same time, clients struggle to discover and book great coaches without sliding into DMs, chasing scattered links, and creating a dozen different logins. There was no simple, trusted, recognized platform for booking fitness professionals.
Popcoach was born.
I created Popcoach to give people a simple, trustworthy way to discover and book high-quality fitness experiences. And to give coaches the tools, autonomy, and compensation they deserve.
Popcoach was built from firsthand experience in the Tampa fitness community.
By coaches. For you.
If you’re a fitness or wellness profressional ready for something better: join Popcoach today!
Let's build the future of fitness, together.